GROWTH
Find growth opportunitiesin customer motivation
AUDIENCES
MARKETS
OPPORTUNITIES
孟磊/ MENG LEI
Marketing · Data · AI
Turning audience insight, creative testing and data into sustainable cross-market growth.
Find growth opportunitiesin customer motivation
DATA
Validate through testsand keep optimising
CTR · CVR
ROAS · LTV
EXPERIMENTS
AI
Use AI to scalecontent production
CREATIVE
WORKFLOWS
SCALING
01
About me
From understanding audiences, to testing creative, to scaling what works.
A marketing specialist using data and AI to sharpen decisions and delivery.
I bring 9+ years across internet and cross-border commerce, with hands-on experience in Australia, New Zealand, the United States and Canada. Alongside growth, marketing and fulfilment product work at TEMU / PDD, I independently operated a Shopify toy store across paid media, social content, creative and landing-page optimisation, while continuing to apply AI workflows to content production.
02
Work experience
From interaction design to cross-market growth and product management, connecting customers, marketing and data in real businesses.
PDD / TEMU
Global commerce platform & cross-border business
Product Manager · Growth, Marketing & Fulfilment
Worked across growth incentives, international marketing and logistics fulfilment, spanning acquisition, segmentation experiments, promotions and customer experience; now taking on product-team leadership responsibilities.
- Supported Australia, New Zealand, the US and Canada
- Used segmentation, A/B tests and ROI monitoring to guide growth
- Connected growth goals, product mechanics and fulfilment experience
Futu
Digital brokerage & wealth-management platform
Product Collaboration
Used interviews and journey analysis to improve fintech product experiences, collaborating across product teams to connect critical journeys.
- Identified experience gaps through user research
- Improved critical journeys across multiple platforms
- Connected experience design, product collaboration and conversion
/ Fenqile
Consumer finance & commerce platform
Interaction Designer
Brought a strong design eye and solid interaction craft to end-to-end consumer-finance and automotive-commerce experiences, making complex products clear, usable and visually refined.
- Elevated product quality through a clear, restrained visual language
- Balanced visual quality, usability and complex business flows
- Turned design judgement into consistent cross-platform experiences
03
Capabilities
From audience insight to paid-media scaling, using data and AI workflows to keep improving marketing efficiency.
Audience insight & creative strategy
Combining platform profiles, search terms, purchase behaviour, reviews and UGC to understand audiences and translate motivation into messages, creative and landing pages.
AUDIENCE PROFILES · SEARCH TERMS · PURCHASE BEHAVIOUR · UGC
CREATIVE STRATEGY · SOCIAL CONTENT · LANDING PAGES
CREATIVE STRATEGY · SOCIAL CONTENT · LANDING PAGES
Paid media & growth experiments
Starting with broad audiences and controlled budgets, then using A/B tests, budget discipline and staged scaling to validate and expand what works.
META ADS · GOOGLE PERFORMANCE MAX · META PIXEL
A/B TESTING · ROAS · ROI · BUDGET TESTING & SCALING
A/B TESTING · ROAS · ROI · BUDGET TESTING & SCALING
Data analysis & AI workflows
Using CTR, CVR, AOV, GMV, LTV and retention to diagnose growth issues, with AI image, video and automation workflows supporting paid and social content production.
EXCEL · SQL · PYTHON (FOUNDATIONAL) · SHOPIFY
COMFYUI · LIBLIB · NANOBANANA · N8N
COMFYUI · LIBLIB · NANOBANANA · N8N
04
Practice & capabilities
A personal Shopify operation showing hands-on marketing execution, AI-assisted image and video production, and business automation.
Personal Shopify Store Operations
Independently operated Joyful Factory for about 11 months across Shopify, Facebook / Instagram, Meta Ads and a smaller Google Performance Max programme; average monthly GMV was about US$15,000, with long-term Meta-attributed ROAS around 2.5.
AI Video Production
Concept · Generative Video · Editing · Commercial Content
A Custom AI Agent for Your Industry
Designed around your workflows, knowledge and growth goals, a deployable custom AI agent can automate repetitive work, improve service efficiency and uncover new growth opportunities—with the solution shaped around your industry context and data boundaries.
05
Contact
Open to Marketing Specialist, growth marketing and social media opportunities, as well as conversations around cross-border commerce and content growth.
Understand real audiences —
then scale what works.
Skills assessment completedVETASSESS Positive Outcome · Information and Organisation Professionals nec · ANZSCO 224999